Entrepreneurship Agenda

 By: Nofisat Raheems                                                                      Brand Resonance Have you ever had the impression that your brand is whispering when it ought to be shouting?   Even when you put your all into the job, it doesn't seem to resonate with the people you're trying to reach. You ask yourself, when you observe other companies, such as Airbnb, enthralling audiences and creating devoted communities. "What's their secret?" Creating a brand that genuinely connects is more important than simply having a fantastic product. Your vision is the core of your brand. Examine your vision thoroughly before considering logo or color schemes. This is the fundamental idea that drives all you do, not merely a mission statement. What issue are you resolving?...

 By:  Nofisat Raheems                                                                  Digital Development According to Tom Fishburne "The best marketing doesn't feel like marketing." This quote is right on point because everybody has been there. Even after launching the advertisements, optimizing the landing pages, and analyzing the data, the sense of real, long-term growth still remains elusive. Are you creating a community even though you're getting clicks? You're gaining clients, but are you also gaining hearts? As the digital landscape changes, so too must our approach to customer acquisition; it's no longer a transaction; it's a conversation; it's no longer about a one-time sale; it's about a long-term relationship. The old strategy of "more traffic, more leads" simply isn't working i...

 By:  Nofisat Raheems "The only thing worse than starting something and failing… is not starting something at all" Seth Godin.  You have given your business your whole being. You've experienced heartbreaking defeats, relished minor triumphs, and had restless nights. With all of your heart, you have believed in your vision. However, a gnawing sensation has begun to appear recently. Your company isn't expanding as you had intended. The market is changing. Your enthusiasm is waning. You're beginning to question whether you're headed in the wrong direction. This is a crossroads, not a sign of failure. Every entrepreneur must face this moment, which distinguishes those who have the guts to alter course from others who obstinately hold onto a sinking ship: the entrepreneurial pivot. To pivot is not to give up. It's a calculated action, a change in direction brought about by fresh data and a better comprehension of your target market, clients, and yourself. It...

 By:  Nofisat Raheems Hello there, I picture a knot of fear tightening in your stomach as you browse through your bank account. Even when you have a great concept and a burning desire, the finances simply don't add up. The "experts" are advising you to locate an investor, obtain a loan, and transfer a portion of your business before you've even had an opportunity to develop it. Their use of phrases like "pre-seed rounds" and "valuation" sounds like a different language. Isn't that overwhelming? Buried beneath a mound of possible debt and the pressure to meet someone else's deadline, the dream seems to be vanishing before it really starts. You begin to question whether being an entrepreneur is exclusive for those with wealthy relatives or flawless presentation decks. You believe that everyone else has it all worked out and that you are the only one going through this difficulty. What if I shared with you that there is an option? A strategy t...