Entrepreneurship Agenda

 By: Nofisat Raheems Winning a Mental Game  "The greatest battles are fought in the mind." — Casey Treat If you have ever attempted to start something from scratch, be it a business, brand, or even a side project, you are already aware that the hardest part isn't the market, the strategy, or the funding, but rather maintaining your sanity when everything seems to be falling apart. Let's face it, being an entrepreneur is more than just a job; it's a psychological rollercoaster. One moment you're feeling great after winning a customer or having a post go viral, and the next you're questioning your entire life because your product failed or someone abandoned your proposal. Does that sound familiar? Growth hacks and pitch decks are not the topic of this essay. The mental game is the key. Because no amount of hustling will save you if you don't learn to think reasonably. §   The Real Battlefield: Your Mind Being an entrepreneur will put your self-...

 By: Nofisat Raheems What if your big idea turns out to be less amazing than you initially believed and you only discover this after squandering months of your life and depleting your savings? To be honest, coming up with a company idea is simple. The majority of would-be business owners fail at validation. An expensive survey, a fancy pitch deck, or a prototype that costs more than your rent is not necessary; what you need is evidence that there is a market for what you are selling. You know what? You can obtain that proof without spending any money at all. Here's how. ¨   Step 1: Communicate with People, Not Just Your Friends Your mind is where your idea resides. The world is where your customers reside. Leave your comfort zone. §   Choose ten strangers who are a good fit for your target market. Local Facebook communities,         WhatsApp groups, LinkedIn, and Twitter are all excellent resources.  §   Question them : "Would you use th...