Creating a Resonant Brand: From Concept to Image

 By: Nofisat Raheems

                                                        Brand Resonance

Have you ever had the impression that your brand is whispering when it ought to be shouting?  Even when you put your all into the job, it doesn't seem to resonate with the people you're trying to reach. You ask yourself, when you observe other companies, such as Airbnb, enthralling audiences and creating devoted communities. "What's their secret?" Creating a brand that genuinely connects is more important than simply having a fantastic product.

Your vision is the core of your brand.

Examine your vision thoroughly before considering logo or color schemes. This is the fundamental idea that drives all you do, not merely a mission statement. What issue are you resolving? What special contribution do you make to the world?

Consider Tesla, their goal is to hasten the global switch to renewable energy, not merely produce electric vehicles. Every facet of their company, from their innovative designs to their fearless boss, embodies this aggressive, forward-thinking vision. It's what motivates their staff and thrills their clients.

The emotional foundation of your brand will be formed by your responses to the following qu:

§  What impact do you wish to make?

§  What basic principles drive your decisions?

§  Why do you exist beyond making money?

Creating Your Own Voice and Story:  

After you have a clear vision, it's important to establish your brand voice. This is your unique personality that you convey to your audience both orally and in writing. Are you warm and welcoming, authoritative and sophisticated, or playful and irreverent?

Think of starting a modest business, such as "The Croydon Food Co." Their goal may be to provide busy professionals with real, healthy English food. Their brand voice might be lively, vivacious, and slightly cheeky, incorporating expressions that honour English culture and the delight of delicious food. Their menu descriptions, social media posts, and even their responses to consumer questions would all exhibit this voice.

Your story is just as vital; it's the narrative that makes your brand come to life. Where did you begin? What obstacles have you surmounted? What makes your path special? People relate to tales more than they do to goods.

Would you mind telling me if your brand speaks or just looks good?

Because resonance, not design, is what separates a company that is forgotten from one that becomes ingrained in consumers' minds.

Don't rush the procedure if you're trying to match the appropriate visuals with your larger concept.

Reduce your speed and make your story clear. Create your individuality from within. That's how you build a brand that people remember, not just recognize.

Nofisat Raheems